Surrounded by the riches of scene and comforted by the periphery of environment we are spoiled photographers in New Orleans. Walk anywhere with a shallow depth of field mind and keen eye for focus and you will find an abundance of your best photographs yet to be taken. Bring a pen or bring a pad, you’re gonna be jotting down intersections, street names, and GPS coordinates until you run out of room or time. There are so many. Too many.
I have a few images to share from a recent fashion branding shoot with Canal Place in New Orleans where I got to work with some top tier talent in front and behind the camera. Over an 8 hour period we shuffled our crew to 5 locations and created some of my favorite location portraits yet. I brought with me my trusty Paul C. Buff Alien Bees mostly for their light weight and ease of “run and gun” mode. I was using a single softbox and reflector on most images and balancing the sun with my Variable Neutral Density Filter set. As you can see I am not a big fan of “LOOK AT MY STROBES” when I shoot portraits. I think using a subtle lighting approach to environmental portraits for branding is the key to make the clients product shine and the city do it’s thing. Here are a few I can share, but first the credits:
Client: Canal Place
Design Agency: Deep Fried Advertising
Talent Agency: FiftyTwo45 / Talent: Tyla, David, and Megan
Talent Agency: ATA / Talent: Caleb
Sylist: Andi Eaton / Hair: Emily Cambre / MUA: Artistry By Camille
Assistants: Sarrah Danziger, Bruce France, Matthew Seymour
See how the client uses the images on it’s website…canalplacestyle.com
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