I don’t just film podcasts..i also star in them…(for a fee)

Why Your Brand Should Have a Podcast and Capture Client Testimonials at Conferences!

Picture this: you have spend the last 10 months organizing your brand conference – insert your conference or convention here – and you have everything in place. You have just gotten confirmation from all of your donors, vendors, exhibitors and speakers. EVERYONE you want at your event will be there. You’ve hired a photographer, a videographer, and you are feeling good. But in today’s crowded digital marketplace, businesses JUST LIKE YOURS are constantly searching for new ways to stand out, build trust, and create meaningful connections with their audience. At the end of the event you’ll have photos and videos to show that your conference happened, but why not create video testimonials starring you…your most trusted clients…and your vendors talking about how amazing YOUR brand is!

This is your once in a year, unique opportunity to capture authentic client testimonials and branded video content that can fuel your marketing efforts for months—or even years—to come. Just recently at the PESTOLA conference in New Orleans held at the Hilton Riverside Inn, I had the opportunity to film 6 podcasts by the organizer, and I was blown away at how easy it was. When combined, podcasts, testimonial videos, and conference content create a powerful ecosystem that positions your brand as an industry leader while generating valuable content that continually attracts new customers.

Why Your Brand Needs a Podcast

A podcast is more than just a place to share your thoughts but more importantly it is a platform that allows your brand to become a trusted voice in your industry. I consider myself a pseudo expert on marketing and search so with the influx of Chat GPT, Claude, and other AI apps that are competing with Google – you NEED to find other ways to insert your authority and ‘expert level’ knowledge of what you do. A podcast is just that…you just need to find the opportunity.

Build Authority and Credibility

One of the greatest advantages of podcasting is the ability to establish authority. Whether you’re interviewing industry experts, discussing trends, or sharing your own insights, every episode positions you as a knowledgeable professional in your field. Potential clients are far more likely to trust a company that consistently educates and provides value than one that only promotes its products or services.

When your podcast becomes a reliable source of information, your audience begins to view you as the expert they should call when they need help.

Strengthen Relationships with Clients

A podcast also helps deepen relationships with existing clients by sitting down in a private setting, talking one-on-one with them about C-suite level moments and bonding. Trust me, I have seen in happen in situations that people never thought possible. Featuring customers, partners, and industry leaders on your show creates opportunities for meaningful conversations and strengthens professional connections. Many businesses find that inviting clients onto a podcast transforms a standard business relationship into a long-term partnership.

I have often felt that when you ask people questions about themselves and you talk less, you can build stronger bounds. People love being featured and recognized, and those guests often share episodes with their own networks, expanding your reach organically.

Create Endless Content Opportunities

A single episode can become:

• Social media clips
• Blog posts
• Email newsletters
• LinkedIn articles
• Instagram Reels
• YouTube Shorts
• Promotional graphics
• Website content

Instead of constantly searching for new content ideas, your podcast becomes the foundation of your entire content marketing strategy.

Why Conferences Are the Perfect Time to Capture Testimonials

Conferences bring together your client’s industry peers, prospects, and partners in one location. Most businesses attend conferences focused on networking and lead generation. While those goals are important, many miss a major opportunity: capturing testimonial videos and brand stories while everyone is already gathered together. How often do you have multiple happy clients, industry leaders, and potential customers in the same building at the same time? Conferences provide a rare chance to create high-quality video content efficiently and cost-effectively.